Make TechInstantlyclear
Defensible brand strategy and messaging —
built to hold up with buyers, partners,
and the tech media.
Defensible brand strategy and messaging —
built to hold up with buyers, partners,
and the tech media.
Principal-led • Fully remote • Boutique by design
Limited engagements per year.
Corelini is a boutique brand strategy / brand management consultancy for complex B2B tech.
We clarify category framing, differentiation, and messaging — then align it across the touchpoints where understanding and trust are won.
Built for the tech media environment
Get the Clarity & Proof Checklist.
A six-page checklist to spot where complex tech
messaging breaks — clarity gaps, proof gaps,
and the fixes buyers respond to.
Built for buyer + media scrutiny.
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Who
Who We Work With
We work with complex B2B tech companies — especially growth-stage teams preparing to scale GTM, move upmarket, or sharpen differentiation.
When the product is strong, but the story isn’t landing, the pattern is usually the same: the messaging is too technical, too generic, or inconsistent across teams. We fix the system behind the story.
What
What We Solve
Most B2B tech companies don’t lose deals because their products are weak. They lose because the story is hard to repeat, hard to believe, or inconsistent across channels. When the website, sales narrative, and leadership messaging don’t match, credibility erodes — and GTM execution slows.
We build a defensible brand strategy and a messaging system that holds up under scrutiny, so your team can scale without rewriting the narrative every quarter.
are Visionary.
are Strategic.
are Human-centric.
are Innovative.
are Connected.
are Transformative.
What brandstrategy,means here.
Brand strategy isn’t “creative.” It’s the set of decisions that determine whether buyers understand you — and trust you:
- Category framing (what you are, in buyer terms)
- Defensible differentiation (tradeoffs that make you distinct)
- Messaging system (pillars, evidence, talk track, rules)
- Brand management foundations (consistency at scale)
We translate that into the touchpoints that matter most in B2B tech: website narrative, sales story, and executive messaging — plus controlled, PR-adjacent support through media readiness when visibility increases.
Innovate, Communicate, Transform:
Your Vision, Our Expertise, One Partnership.
When Teams
Bring Us In
- GTM is scaling and message drift is getting expensive
- The company is moving upmarket and buyers demand clearer differentiation and credibility
- The website and sales story don’t match (and the story changes depending on who tells it)
- A launch or category move needs one narrative that holds across stakeholders
- Visibility is increasing and exec messaging has to hold up with buyers, partners, and the tech media
How We Work
Time-boxed, principal-led engagements with fixed scope and clear milestones.
We diagnose what’s breaking trust, build the brand strategy and messaging system, then align it across the moments that matter.
Expect senior attention, tight iteration, and outputs designed for reuse — not constant rewrites.
Our Services
Clarity & Credibility Audit (Diagnostic)
Typical timeline: 2 weeks
For teams that know the story isn’t landing—but aren’t sure what to fix first.
We evaluate clarity, differentiation, credibility, and consistency across your most visible messaging, then deliver a structured diagnosis and prioritized action plan.
You’ll leave with:
- Where buyers get confused (and why)
- Where differentiation collapses into sameness
- Where credibility/evidence is thin or missing
- The cleanest starting point + what to fix first
Defensible Positioning + Messaging System (Foundation)
Typical timeline: 4–6 weeks
For teams that need a repeatable story sales, marketing, and leadership can use consistently.
We build category framing, positioning, defensible differentiation, and a messaging system that holds up under scrutiny—then align it to the touchpoints that matter.
You’ll leave with:
- Positioning + category framing buyers repeat accurately
- Differentiation grounded in tradeoffs
- Message pillars + evidence map (what supports what)
- A repeatable talk track + messaging rules to reduce drift
- Alignment guidance for website narrative and sales story
Launch Narrative Spine (High-stakes moment)
Typical timeline: 2–3 weeks
For founders and executives operating in visible markets.
We strengthen message discipline through rehearsal, pressure-testing, and scenario work—so leadership messaging holds up in the moment.
You’ll leave with:
- Spokesperson brief + message discipline framework
- Interview simulation / rehearsal
- Tough Q&A prep + bridging practice
- Scenario rehearsal for sensitive topics (as needed)
Advisory only. No ongoing pitching unless explicitly scoped.
Executive + Media Readiness Intensive (Advisory)
Typical timeline: 2–3 weeks
For founders and executives operating in visible markets.
We strengthen message discipline through rehearsal, pressure-testing, and scenario work—so leadership messaging holds up in the moment.
You’ll leave with:
- Spokesperson brief + message discipline framework
- Interview simulation / rehearsal
- Tough Q&A prep + bridging practice
- Scenario rehearsal for sensitive topics (as needed)
Advisory only. No ongoing pitching unless explicitly scoped.
Optional — Ongoing Brand Advisory (Monthly)
Cadence: Monthly
For teams who want a senior partner to keep the brand system sharp as priorities shift—without hiring full-time.
We support decision moments: messaging reviews, leadership prep, launch guidance, and preventing drift across teams.
Structured cadence. Limited availability.
AboutCorelini
Corelini is a fully remote boutique technology communications consultancy based in New York. Engagements are principal-led, scope-focused, and built for high-leverage outcomes.
With a combined team experience of more than 50 years. Engagements are principal-led, with vetted senior consultants supporting when specialized expertise is required. We focus on clarity, credibility, and long-term message integrity.
Our Philosophy
Global, Remote by Design
We work across time zones with focused, senior-level strategy. Remote-first means lean structure and sharper thinking.
GREEN-FRIENDLY
Since we do not travel to an office, this means no commuting, which means no carbon emissions. We are a fully remote consultancy; therefore, we can pass the savings on to our clients. In addition, we offer high-quality services and get outstanding results due to our resourcefulness.
HUMAN-CENTERED
We approach messaging the way buyers process information. Through clarity, proof, and consistency. Not hype.
DIVERSITY + INCLUSION
Corelini is a woman, veteran-owned business. Our culture respects and values all our talented hires. Uniqueness ignites creativity and innovation. We are an EOE regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, military or veteran status.
What people are saying
Clarity builds trust.
Trust drives growth.
If your messaging isn’t landing,
or your proof isn’t convincing,
we’ll recommend the cleanest starting point.
