By the end of 2022, it’s predicted that the global VR and augmented reality (AR) industry will be worth $209 billion. VR apps alone will reach a value of $5.5 billion. The challenge for VR brands during this time of mega-growth is two-fold:

1. The first will be increasing brand awareness in an ocean of competition
2. And, secondly, gaining earned media in a space where bigger-than-life brands, like Meta, lead the way

As customer demands and uses for VR technology change, we’re honing in on the most notable VR and AR trends as we approach 2023.

What is VR?

VR is a computer-generated simulated experience that immerses the user in different scenes and surroundings that appear life-like to the user. A virtual reality helmet or headset, often referred to as a head-mounted display (HMD), is used to create the interface with which the user engages.

Virtual reality isn’t just changing the gaming world. It’s being used in a number of industries to save lives, create tomorrow’s products, and allow users to travel the world without ever leaving the sofa. Industries where VR is most used include:

• Automotive
• Healthcare
• Real estate
• Tourism
• Retails

Your company, much like brands within these industries, will increase the likelihood of reaching target customers by partnering with an experienced tech PR Firm. A public relations team skilled in technology storytelling builds excitement around a product and shares the brand’s innovation with the world. Book a free PR assessment from Corelini PR to determine how you can break into the media and share your story. 

Top VR trends 2022

Employee training

Companies can simulate a workplace environment for onboarding or continued-education programs. Retail organizations, for example, may create a VR experience for new employees to engage with customers or complete a transaction. Medical workers could complete surgical procedures. Law enforcement may engage in community safety trainings. The VR possibilities for improved employee performance offer effective training at a much lower cost or risk than real-life training for many industries.

Autonomous driving systems

While driverless cars are far from perfect, virtual reality elements will continue improving autonomous systems. Mercedez-Benz was the first automotive group in the world to meet the “legal requirements of the international UN-R157 for a Level 3 system enabling conditionally automated driving.” Other companies are sure to follow with services like share-ride and food delivery among the first to test autonomous driving.

Architecture

Real estate has progressively improved the virtual experience for homebuyers. Now, virtual reality is expected to spawn growth within the architectural and construction industries. Builders can create full-scale, interactive models for potential buyers. The user will be able to see the building, open doors, experience the interior elements, and make a better-informed decision of whether they should purchase.

Education

Education is one of the most-changed industries due to the global health pandemic. As students spent time learning virtually, companies took note of how the experience could be better. Prior to the pandemic, about 21% of public schools and 13% of private schools offered courses entirely online. An estimated 77% of schools offered distance learning during the COVID outbreak. Now, school systems are exploring how they can offer an enhanced virtual learning experience. 

Tech PR agency for VR products

User experience is identified as the top challenge to growing a VR brand. This means, launching the most advanced VR product may be all-for-not without first familiarizing your intended audience with your brand. 

A strong tech PR agency understands how to communicate your brand story and benefits of your VR product to potential customers. Corelini PR is a leading tech public relations team with access to top journalists and media outlets around the world. Allow our team to complete a free PR assessment of your brand to explain how we can support you with increased brand awareness.